A corporate identity is a physical manifestation of a brand - it conveys the personality, quality and value of an organisation. It also tends to shape the feelings of customers. An identity is basically a means of expressing a company's character, culture, and quality of its services & products. Significance of corporate identity Used for promotional purposes A corporate identity could include a logo and other essentials, such as the organization's website, letterhead and business cards among many. All these can be used fir promotional purposes of a brand. For example, a business owner can distribute promotional items such as pens, mugs, custom printed polo shirts and bags by embossing the unique logo of his company. Creates a clear visual identity A clear visual identity is established for an organization and its services, products, divisions and brand when a strong corporate identity is made. It also helps in standardizing the visual present